Fractional product leadership & product strategyStrategy.
Roadmap.
Execution.
Free Range Solutions is a product consultancy for founders and growing teams, from the first idea through Series A and beyond. We help you figure out what to build, and make sure it actually ships.
Patient booking conversion on LLM-powered clinical workflows
Reduction in manual data processing through AI automation
Daily active users served by 0-to-1 mobile products
Latest thinking
All posts
How to Evaluate a Fractional PM Before You Sign: The 5 Questions Every Founder Should Ask
Not all fractional PMs are built the same. Use these 5 founder-tested questions to find the right product leader before you sign.
From Curious to Capable: How Small Businesses Can Add AI Into Their Workflow This Week
Discover 3 low-risk ways to add AI into your small business workflow this week and reclaim hours without overhauling anything.
The One-Partner Rule: How to Stop Paying for Three Vendors When You Only Need One
Learn how vendor fragmentation costs small businesses 22% more and how consolidating strategy, design, and build under one partner fixes it.
Services
Six ways to work together
Product Teardown
1–2 Weeks, Fixed ScopeA short, fixed-scope look at your idea or early product before you commit real money to building it.
Product Advisor Retainer
Monthly, A Few HoursA few hours a month of senior product input on a standing cadence, without a hire or a long contract.
Product Strategy Sprint
8-Week EngagementA focused eight weeks that ends in a prioritized twelve-month roadmap your team can execute.
Fractional CPO
1–2 Days / WeekEmbedded product leadership one to two days a week, accountable to outcomes rather than to a deliverable.
AI & Workflow Modernization Audit
Audit + 6–12 Month RoadmapA structured read on what AI can genuinely do in your context, and a phased plan your engineers can build.
Data Strategy & Monetization
Working Session + RoadmapA facilitated session and sequenced roadmap for turning proprietary health data into revenue.
Fractional PM
10–20 Hours / WeekEmbedded, part-time product management for teams that need execution ownership without a full-time hire.
Client Work
Client stories coming soon.
We are compiling detailed case studies from recent engagements. In the meantime, book a call to hear about relevant work directly.
Who this is for
Founders who know what they want to build, but not how to get there.
Idea-stage founders about to spend real money on the wrong first build. Pre-seed teams shipping fast with nobody deciding what to leave out. Seed and Series A companies that need senior product leadership without the full-time overhead. And health tech teams sitting on valuable data they haven't turned into revenue yet.
The work spans health tech, B2B SaaS and enterprise software, and AI-native consumer products. The problems rhyme more than most people expect.
Fractional product leadership
Four titles.
One question.
Fractional CPO, head of product, VP of Product, product advisor. The market uses these interchangeably, which is why companies hire the wrong one. Each owns something different.
Work out which you needFractional CPO
What a fractional CPO does, and when you actually need one.
Fractional Head of Product
Your first product leader, without making the first product hire.
Fractional VP of Product
You have product managers. You do not have product management.
Product Advisor
Someone senior to think with, before you need someone to hire.
Fractional PM
Your engineers are blocked. A fractional PM owns the decisions they need.
Philosophy
How we work.
Execution first
Strategy that ends in a Figma file isn't strategy. Every engagement delivers something you can act on: a roadmap, a prioritized backlog, or a shipped feature.
Honest architecture
No unnecessary complexity. Technology and process choices that match what teams actually need, not what sounds impressive in a pitch.
Range without compromise
From healthcare RPM platforms to B2B SaaS to consumer coaching apps. Deep enough to get it right, focused enough to move fast.
Our own products
Built outside of client work
Alongside consulting, we build and ship our own SaaS products: proof that the strategy we sell is the same strategy we use.
ContentFlow
Content planning and workflow tool for creators and small teams. Plan, schedule, and track content across channels without the complexity of enterprise tools.
Matchday Coach
Coaching and match-day management app for sports teams. Lineups, tactics, player tracking, and game-day coordination, all in one place.
Get started
Ready for
clarity?
Book a free 30-minute discovery call. No deck. Just an honest conversation about where you are and what you need.