FAQ
Straight answers.
How engagements actually work, how to pick between them, what the terms are, and where the honest limits sit. Questions specific to a single engagement live on that engagement's page.
01
Working together
How an engagement actually starts and runs.
How does the first conversation work?
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A 30-minute call, no deck and no pitch. You describe where you are and what is stuck, and the call ends with a recommendation, which is sometimes that none of these engagements is what you need right now. If there is a fit, a short written scope follows within a few days.
Do you work remotely or on site?
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Primarily remote, which is how most of this work runs best. On-site time makes sense for specific moments: a facilitated strategy session, an early orientation week, or a board meeting. Those get scheduled deliberately rather than defaulted to.
How quickly can an engagement start?
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Usually within two to three weeks, sometimes sooner for the smaller engagements. Because only a limited number of embedded engagements run at once, availability for the ongoing work varies. It is worth asking early if timing matters.
Who actually does the work?
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Andrew Warner does the work. Free Range Solutions is not a firm that sells senior time and staffs junior delivery. That is a real constraint on how many engagements can run concurrently, and it is the reason the answer above about availability is what it is.
Will you sign an NDA?
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Yes, routinely, and usually before the first substantive conversation if you prefer. For the health tech data work, note that the engagement operates at strategy level and no PHI changes hands, so a BAA is typically not required.
What do you need from us to be effective?
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Candor and access. The specific numbers, the churn you cannot explain, the disagreement between founders, the thing that is not working. Engagements that underdeliver almost always do so because the real problem was kept out of the room for the first month.
02
Choosing an engagement
Six engagements, from a two-week teardown to embedded leadership.
How do I know which engagement is right?
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Start from your stage. Idea stage and pre-seed generally want the Product Teardown or the monthly advisor retainer. Seed usually wants the Product Strategy Sprint. Series A and beyond usually want embedded leadership or a scoped audit. The stage pages under /for walk through each case, and the call exists to settle it properly.
Can we start small and scale up?
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That is the intended path and the reason the lighter engagements exist. A teardown or a retainer costs little to try, and if it turns into something heavier the context is already loaded. Starting small is not treated as a lesser commitment.
Can engagements be combined?
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Yes, and some combinations are natural: a sprint that hands off into a fractional engagement to drive execution, or an AI audit alongside embedded leadership. Others are redundant and get talked out of rather than sold.
What if we need something that is not listed?
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Ask. The six engagements cover the requests that recur, not the full range of what is possible. Scoped work outside them happens regularly, and if it is genuinely not a fit, saying so is more useful than shaping it into an engagement that does not fit either.
Do you offer a free consultation?
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The 30-minute discovery call is free and carries no obligation. It is a real conversation about your situation rather than a qualification script, and it frequently ends with a recommendation that involves no engagement at all.
03
The fractional model
What part-time product leadership does and does not cover.
What is fractional product leadership?
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Senior product leadership on a part-time, embedded basis, typically one to two days a week. Same accountability as the full-time role and a fraction of the time and cost. The four common titles it covers (CPO, head of product, VP of Product, advisor) each have real differences in scope, walked through on the fractional product leadership pages.
Which title do I need: CPO, head of product, VP of Product, or advisor?
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Diagnose what is failing rather than picking a title. Unclear company strategy points to CPO. No product function at all points to head of product. PMs in place with unpredictable delivery points to VP of Product. Sound judgment that wants checking points to advisor. Each of those pages includes a comparison table for the call.
Is fractional leadership just consulting with a better name?
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No, and the difference is accountability rather than branding. A consultant is responsible for a deliverable and leaves when it ships. A fractional leader is responsible for whether product is going in the right direction, sits in the meetings where that is decided, and owns it when it goes wrong.
What happens when we are ready to hire full time?
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That is the intended ending. The engagement helps specify the role, review candidates, and sometimes run the search, then hands over context deliberately. An engagement that quietly becomes permanent has usually stopped building your team's capability, which is a failure rather than a renewal.
04
Fit and stage
Who this works for, and who it does not.
Are we too early?
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Probably not. The Product Teardown was built for founders who do not have a product yet, and idea stage is where product decisions are cheapest to change. The genuinely too-early case is still deciding whether to start a company, where there is nothing concrete to test.
Do you only work with health tech companies?
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No. Health tech is the deepest vertical and the one where the pattern knowledge is most differentiated, but the work spans B2B SaaS and enterprise software and AI-native consumer products. The problems rhyme across them more than most people expect. The exception is the data monetization engagement, which is genuinely health tech specific.
We are not a software company. Does this apply?
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Sometimes. If you have a product with real users and the questions are about direction, workflows, or data, the work transfers. If the core of your business is not a product, most of this will not be the right instrument and that is worth establishing on the call rather than three weeks in.
We already have a product team. Where would you fit?
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Usually alongside rather than in place of them: a scoped audit your team executes, a facilitated session that unblocks a stalled decision, coaching for PMs who have no senior leader, or embedded leadership for one product line. Displacing a functioning product org is not the goal.
Can you help us raise?
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Not directly, and claiming otherwise would be dishonest. What this work does is make sure the next six months of building produces evidence worth talking about, and that the twelve-month plan holds up under investor questioning. Both help. Neither manufactures a round.
05
Pricing and terms
How engagements are priced and structured.
How much does an engagement cost?
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Pricing is quoted per engagement after the discovery call, because the same engagement name covers meaningfully different amounts of work depending on your stage, team size, and what already exists. Published rate cards tend to anchor the conversation on the wrong thing. Ask on the call and you will get a straight number.
How are the different engagements structured?
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The Product Teardown is fixed scope and fixed fee. The Product Strategy Sprint, AI audit, and data monetization engagements are fixed scope over a defined timeline. The advisor retainer and fractional leadership engagements are monthly. No hourly billing in any of them.
Is there a minimum commitment?
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The advisor retainer has a three-month minimum, for a practical reason: month one is mostly context loading, so judging it on one session would be judging the wrong thing. Fractional engagements typically run three months minimum. The fixed-scope engagements have no commitment beyond their own scope.
What if we need to stop early?
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Ongoing engagements run month to month after any minimum, with 30 days notice. There is no long lock-in, and an engagement that has stopped being useful should end rather than run out its term.
Do you take equity?
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Occasionally, for advisory arrangements at the earliest stages where the fit is strong and the involvement is ongoing. It is a case-by-case conversation rather than a standing offer, and cash is the norm.
06
Background
Who you would actually be working with.
What is Andrew's background?
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Nine-plus years shipping AI-powered products, with the deepest experience in healthcare: remote patient monitoring, genomics, clinical AI, revenue cycle automation, and enterprise EMR integrations. That range covers both regulated clinical environments and ordinary commercial software, which is why the work is not limited to health tech.
Have you done this at companies like ours?
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Worth testing directly on the call, with specifics rather than a case study list. If the honest answer is that your situation is outside the pattern set, that is better said early than discovered in month two.
Why 'Free Range'?
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Because the useful version of this work is not confined to one vertical, one stage, or one job title. The range is the point, and it is also why the site is organized by what you need rather than by what the role is called.
Question not answered here?
Ask it on a call. Thirty minutes, no deck, and a straight answer including when the answer is that this is not what you need.